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Whether you like it or not, all traditional industries are undergoing a major upheaval.

The openness and utility of Internet and digital media havebeen revolutionary in the recent years. In comparison, real estate industry is still largely undergoing the transformation that the other industries have already passed through.(Such as travel and retailing).

In this scenario, a CRM software custom made for Realtor Industry could potentially make a big difference.

Real Estate CRM enables adaption of digital media and helps leverage the circumstances to suit your purpose.By handling your realtor activities based on CRM, you can systematically eliminate traditional inefficiencies and take-up new proficiencies.

This might set you off to a long thinking session. Like how a single Platform API could single handedly make a large change.

But remember that being a Realtor developer isn’t just a single activity, but it’s the combination of multiple processes. A CRM platform can effectively combine different parts of your process and help you to proceed towards a better way of managing your business.

But it still leaves the question of how a CRM software helps you remove traditional hindrances and improve your business process.

How CRM can revampthe Real Estate Activities

When deciding on a transition from your current way of operation, you should first have definite ways to achieve the proposed improvements. For this, you need to first understand the inadequacies of the current way of operations.

Being a high investment industry, each realtor lead has very low shelf life. It’s always open to sway by a number of competitive market factors. This includes current pricing, lead value, business dynamics etc.

Even as you have only a slight improvement in lead processing and prospect handling, it leads to relatively better quality of leads. This can cumulate into larger financial gains. This combination helps you to be more efficient hence easingthe total workload of the realtor.

In this article, we would be showing you a simplified step-by-step process of managing your realtor activities through a CRM software. You could distill your multiple activities into streamlined processes which will help you eliminate un-requisite steps to improve the quality of your lead.

Manage Multiple Marketing Streams and Channels’ competition

Today, real estate marketing is no longer about advertising on multimedia or trying to convert maximum incoming enquiries. When you are competing with number of mushroomingneighboring projects, you also need to ensure that you are handling prospects which are suitable to the project that you are selling. In-order to have quality prospects at the final stages, you need to be selective about your marketing, right fromthe primary stage.

At first, you can consolidate all the running campaigns on a single dashboard.

Afterwards, you can comparatively select the campaigns based on their relative performance. For example, you could compare whether newspaper with leaflet advertising is more effective on an audience in a particular City location.

Create a Lead Nurturing Program

Having an immature or unplanned lead processing is the main cause behind uneven quality of incoming prospects. Now add the unsolicited calls and messages, and you have a better idea about why your marketing efforts have such a low return on investment.

A lead nurturing program lets you follow and evaluate your progress with each prospect. The concerned manager can register each element of progress on a single platform.

This process is known as ‘programmatic lead processing’, as your leads are processed based on definite process streamline. This also elevates the overall quality of the time expenditure with your sales team.

Connectand Coordinate with your Real Estate Agents

Often, the employment model of Real Estate agents is that they try to get commission from both realtor and customer. Due to this, the Real estate agents may try to extract high prices from unsuspecting customers. It’s completely possible that these customer exchanges could be skewed with respect to facts and could lead to problems in future. Consequently, this could result in fuming customers collectively asking for compensation.

With CRM referral campaigns, you can keep track of all ongoing transactions. You can also initiate future dealings that leadto better overall transactions.

Manage Commercial Transactions

A typical real estate firm would be handling hundreds of transactions on a day to day basis. This involves both incoming and outgoing transactions through multiple points of exchanges.

A CRM platform can keep track of all these realtor transactions. Through an integrated cloud platform, you can also maintain a history of all past exchanges. It helps you analyze and manage all transactions taking place through the relevant streams.

Conclusion:-

If you are a realtor enterprise, understanding and making sense of the market factors could get overwhelming. In this situation, you need to focus on integrating modern technological capabilities and avoid traditional inadequacies. Real Estate CRM helps you organize and operate your activities with renewed proficiency.

Learn more with us @+91-7899887755 or sales@kapturecrm.com  
 

Every organization carries a dream of not-worrying about meeting target-sales numbers without last minute scrambles. The concept of sales automation ingrains this dream. Although an impractical concept, CRM lead automation present features that takes you closer to automating your sales than ever before…

Here are five features that could take you closer to concept of sales automation.

1. Lead Dashboard Intimation

When the speed of response could decide your prospect interest, CRM integration lets you engage and manages every lead. With CRM-management, you can follow each step of your client progress to eventual conversion.

CRM-process also sets clear protocols for lead management. This involves all leads being processed according to rules of lead management. CRM-Lead management also collects and streamlines leads through a sales funnel, building maximum impact for your collected leads.

2. Optimize and Set Customer Meetings

Customer meetings are a critical part of acquiring each customer. Kapture CRM enables you to arrange meeting patterns based on audience-interest and perspective. This enables you to avoid turning-up at customer doors least prepared to make a purchase. This process incrementally increases your chances of purchase.

3. Manage Client Data

It’s an overwhelming social desire to be remembered; Most of great sales person’s of the past posses an uncanny ability to remember people they have met only once. Rather than depending on complex memory palace techniques, Kapture CRM lets you automate this complex process. Now you can save audience contact and past conversations to a central database, with provisions to add future conversations.

With storing your complete data on a cloud infrastructure, you can also access and edit data through a cloud interface.

4. Be Fool-Proof with Quotes and Invoices

A casual error or mistake on creating quotes could instantly undermine your chances with customer acquisition. An accurate quotation management can instantly increase your rate of response. CRM invoice creation lets you overcome errors caused due to speed and data-confusion.

This also informs you prospects that you are professional and diligent at your conduct at the first point of contact. It also builds trust on either side of transaction, helping you build strong base for all future transactions.

5. Managing your Sales Activities

As surprising as it comes, lead automation is all about managing your sales and marketing team to form a laser-focused team. And this forms the basic’s for sales automation. With lead automation processes, you can build the necessary cohesion between different departments.

This enables you to focus and enable smooth-transition of your marketing activities to create sales activities.

With current marketing environment causing increasing lead volume with dwindling actual purchase, lead automation takes you a long-way at identifying and winning over valuable prospects. For understanding, how Kapture CRM improves your business, Contact us @ +91-7899887755 or Sales@Kapturecrm.com.

Seven Reasons why Sales Teams Resist and Refuse Sales CRM implementation

Most businesses are not too enthusiastic about automating their sales activities.

Even the most innovative organizations continue to be overcautious, like an antelope waiting to cross the river. Often the answer comes down to the resistance from the concerned sales teams.

Usually, the sales professionals are not so happy about changing their long-established sales pipeline processes. You cannot expect a series of process that worked in the past to be excluded for a brand new technology platform.

In these seven major arguments pitched by the sales team against sales CRM, we could see this way of persistence with the current ways. It also gives you the essential tools for utilizing the technology to handle present sales responsibilities.

Automation Kills Creativity

Most sales professionals will be carrying around some stories about their creative instincts resulting in a deal closure. And there could be some cases, where individual versatility results in better outcome.

But this can also have sales people following empty leads and end up wasting their time.

Both study and experience have shown that creativity works best under restrictions. The creative juices best flow under specific channeling and restrictions, such as provided by a closed CRM platform.

Automation should be considered a means of filtering your prospects according to their probability of conversion. It lets you manage your prospects with a streamlined conversion process.

1. Manual Sales Cycles are more efficient

Most organizations follow specific sales cycle to maintain their revenue inflow. Having to lengthen this sales cycle will significantly affect the margins. The sales CRM can also be a way to mitigate risks and responsibilities.

The Sales CRM platform enables you to simultaneously maintain multiple independent sales cycles. You can also directly and easily add or remove any number of prospects. This helps you manage the sales cycles efficiently.

2. Doesn’t get Sales Enablement tools

Most old-school Sales executives don’t get the concept of sales enablement. In the olden days, the sales process begun with cold calling and ended with direct customer visits.

Today’s busy schedule means that either the sales professional or clients can afford to have uneventful sales meetings. The aggregated business competition also requires you to have effective communication and better sales enablement. Under the Sales CRM, you can communicate with primary prospects through mass E-mail and SMS messaging. Later, you can manage prospects on an individual basis.

This doesn’t get the usual support of multiple sales enablement tools. As a result, your collective sales output seems to be skewed and partial.

3. Brings Integrated Final Accountability and transparency

Some sales professionals provide skewed reports to the concerned sales teams. And at least under certain circumstances, the sales deals are achieved through negotiations going above and under the table. More often, these could be kept under the wraps from management to grave end results. Sales CRM brings the complete accountability of all ongoing activities through a single platform.

This allows you to have a direct and precise monitoring facility.

4. Manages Close Communication with sales team

Under the usual circumstances, on-field sales team rarely follows an outlined communication with the other outbound sales teams. This usually leads to increased loss of opportunities as less than required number of meetings are attended to.

5. Forecasts and predicts Upcoming sales

As sales happen to be indeterminable to the last second, it’s usual to have sales deals falling apart in the last second. It leaves you with the responsibility to manage independent deals.

Under Mobile CRM platform, you will be able to view all upcoming deals and sales negotiations. You can also superimpose live output with past performances to derive future results. This helps you make accurate predictions about upcoming sales deals.

6. Brings Definite Structure to Sales Flow Process

Sales professionals usually try to present deal closure as an indefinite art. Even as there may be ring of some truth to it, the essential process can be boiled down to a series of activities such as initial client meeting, first stage negotiation, ongoing negotiations etc. This brings a definite flow to the processes.

For this, a 3^rd party sales CRM platform lets you have a definite and structured flow to your lead processing.

Conclusion:

Any new technology or methodology has the potential to instigate serious disagreements within the team. In this situation, it’s important to establish a series of process that can accumulate into a final transaction.

Learn about implementing the sales CRM into your daily business process with us @ +91-7899887755 or sales@kapturecrm.com